BMW of Charlottesville

BMW X1, 3 Series, and X3 parked outside home decorated for the winter holidays.

The 2026 BMW Road Home Sales Event

The 2026 BMW Road Home Sales Event, also known as the BMW Year End Event, features exclusive offers on some of our most popular vehicles. This limited time event is a great opportunity to get the BMW you’ve been wanting all year.


BMW of Charlottesville in Charlottesville VA

Celebrate how far you’ve come.

Let everyone know how far you’ve come with the purposefully bold BMW 3 Series. The sculpted exterior gives way to a refined interior, featuring a 14.9 inch BMW Curved Display, while extraordinarily responsive driving dynamics work symbiotically with your driving.


BMW of Charlottesville in Charlottesville VA

For those with unwavering spirit.

Keep your holidays on track with the versatile, driver centric BMW X3. A mid-size SUV equipped with powerful technology, mood setting Ambient Lighting, and rear cargo flexibility, the X3 is the ideal way to make your drive as joyful as the season.


BMW of Charlottesville in Charlottesville VA

Surprisingly spacious for ambitious plans. 

A premium compact SUV, the X1 is the perfect companion for holiday shopping or family getaways. Inside, you’ll find supremely adaptable cargo space, BMW xDrive handling, and integrated technology like the BMW Curved Display and iDrive.


BMW of Charlottesville in Charlottesville VA

Start your year from a powerful point of view.

Spacious, refined, and equal parts power and poise, the three-row BMW X7 xDrive40i makes your holiday journey as rewarding as the destination. The X7 features the BMW Curved Display with intuitive controls, BMW Head-up Display for key driver information, and a Panoramic glass sunroof for an airy feeling throughout the cabin.


All prices shown are valid through the end of the current business day and are subject to change without notice based on manufacturer incentive programs, market conditions, and vehicle availability. Prices do not include government-required fees including tax, title, license, and registration fees, but include $799 dealer fee and other charges. Prices always include any dealer-installed accessories. Vehicle images shown may not represent the actual vehicle in stock and are for illustration purposes only; actual vehicle color, trim, options, and equipment may vary. Some customers may qualify for additional manufacturer or dealer incentive programs, conditional offers, or savings based on eligibility requirements. Please contact our dealership for complete pricing details, current incentive availability, and to confirm vehicle specifications prior to purchase.